NETWORK SOCIETY DAKWAH DAN PERUBAHAN SOSIAL PADA GEN ALPHA

Abstract

NETWORK SOCIETY, DYNAMICS OF PREACHING AND SOCIAL CHANGE IN GEN ALPHA. This research aims to examine the dynamics of da'wah in the network society and social changes in the Alpha Generation in the digital era. The main issue raised in this research is how the development of information and communication technology can affect the da'wah patterns and social character of Generation Alpha who were born and grew up in a digital environment. This research uses a literature study method by analyzing various literatures related to digital da'wah and social change. The research shows that da'wah is now more dynamic, participatory, and inclusive through the use of social media and digital platforms, but on the other hand faces challenges in the form of information flooding, potential misuse of content, and changes in social values and character of the younger generation. This research is useful as a reference for da'wah practitioners and educators to optimize religious communication strategies that are relevant and effective in the midst of digital transformation